Denim Alley color palette — #DCE6DE · #70AAAD · #006273 · #003F33 · #002331

Peacock takes the lead with Forest close behind in a set that reads as trust and stability at first glance.

The five colors

• Parchment (#DCE6DE): bright and airy, almost weightless.
• Blue Fog (#70AAAD): A luminous, dusty blue — the color of open sky before noon.
• Peacock (#006273): A full-bodied, balanced blue — the color of a favorite pair of jeans.
• Forest (#003F33): A deep, shadowed, dusty teal — the color of shallow lagoons.
• Midnight (#002331): A deep, shadowed, dusty blue — the color of a favorite pair of jeans.

Feels like: Trust, Stability, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Timeworn Market color palette (#F2EAF1, #4CADB1, #00617F, #003C1A, #000A20)
• Ancient Denim color palette (#E6F0E8, #81A4BC, #005B96, #003D44, #001755)
• Worn Veranda color palette (#E1EDE3, #408F8E, #00454E, #002319, #000B11)
• Soft Cerulean Canyon color palette (#F0E7D9, #68D3D9, #00A3BE, #007F69, #002331)
• Linen Parlor color palette (#F7EAE5, #72C0C4, #0080A7, #005D2D, #041E42)
• Dusty Fern Basin color palette (#DAEBE9, #7AC0AD, #009BAF, #425B00, #002D1B)
• Cobalt Study color palette (#EEF8F0, #85C0E1, #0071BD, #00545E, #122E6B)
• Cerulean Thicket color palette (#EFF8F1, #9FDAE1, #008DAD, #00685B, #004564)

Browse the whole catalog at Explore, or see today's palette.