Denim Alley color palette — #F1E6EE · #79A3B7 · #005D91 · #003B2A · #040031

Peacock and Ink set the tone — five colors that lean into trust and stability.

The five colors

• Blush (#F1E6EE): a clean, paper-quiet neutral.
• Blue Fog (#79A3B7): A luminous, dusty blue — the color of a favorite pair of jeans.
• Peacock (#005D91): A full-bodied, balanced blue — the color of open sky before noon.
• Deep Forest (#003B2A): A deep, shadowed, dusty teal — the color of shallow lagoons.
• Ink (#040031): A deep, shadowed, balanced violet — the color of wild irises.

Feels like: Trust, Stability, Creativity, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Wandering Quarry color palette (#DBE9DE, #56ADC0, #00607F, #003E3B, #002139)
• Worn Navy color palette (#F8E4ED, #6B8EAB, #223F9B, #002C2A, #060017)
• Tempered Veranda color palette (#F0E6EB, #97B8D0, #3F69B3, #004C45, #17083A)
• Timeworn Cerulean color palette (#FCF4E7, #94D8E8, #0086B0, #00524E, #000E1C)
• Aged Abyss Lantern color palette (#EDDEE9, #3E848F, #00405F, #002113, #00000D)
• Antique Cypress Parlor color palette (#F7EFF4, #C4E1F3, #6790C2, #006E5E, #282849)
• Powdered Cornflower Workshop color palette (#CAF0EE, #65C7CC, #5090E0, #575400, #00100B)
• Quiet Mulberry Chapel color palette (#D9EFEF, #00804F, #92197A, #004226, #15000F)

Browse the whole catalog at Explore, or see today's palette.