Denim Alley color palette — #D8E8E7 · #71A4D1 · #18579D · #003A52 · #041A4D

Peacock and Midnight set the tone — five colors that lean into trust and stability.

The five colors

• Frost (#D8E8E7): bright and airy, almost weightless.
• Blue Fog (#71A4D1): A luminous, balanced blue — the color of deep harbor water.
• Peacock (#18579D): A full-bodied, balanced blue — the color of deep harbor water.
• Deep Teal (#003A52): A deep, shadowed, dusty blue — the color of a favorite pair of jeans.
• Midnight (#041A4D): A deep, shadowed, balanced violet — the color of twilight just after sunset.

Feels like: Trust, Stability, Calm, Balance. Tagged coastal, cool, light.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Patina Denim Lantern color palette (#D1E8E4, #66ABB9, #006178, #003E40, #002331)
• Denim Ridge color palette (#EDDBE1, #80A0BE, #39529E, #003840, #0D002A)
• Hushed Cobalt color palette (#ECE4DB, #8CB6DB, #4D6ECA, #005862, #201347)
• Cornflower Cabin color palette (#E6E9E0, #8FC6F6, #3A93F7, #0077A1, #051B49)
• Navy Lagoon color palette (#E1EEEE, #5086AD, #003E6D, #00202D, #00081E)
• Weathered Petrol color palette (#E1FCF8, #7FC3D8, #00799C, #00555C, #003850)
• Aged Grape color palette (#C6E7EF, #007E79, #5B39BA, #004340, #1D024E)
• Washed Lagoon Delta color palette (#DDEDE7, #009178, #00544B, #003331, #001A26)

Browse the whole catalog at Explore, or see today's palette.