Denim Market color palette — #F7E9F2 · #74ACB9 · #005A8A · #002D1E · #00000B

A conversation between Peacock and Blue Fog, giving this palette its sense of trust and stability.

The five colors

• Blush (#F7E9F2): bright and airy, almost weightless.
• Blue Fog (#74ACB9): A luminous, dusty blue — the color of deep harbor water.
• Peacock (#005A8A): A full-bodied, balanced blue — the color of a favorite pair of jeans.
• Deep Forest (#002D1E): A deep, shadowed, dusty teal — the color of shallow lagoons.
• Black (#00000B): A deep, shadowed, dusty violet — the color of a velvet chair.

Feels like: Trust, Stability, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Market into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.