Washed Denim color palette — #ECDEE7 · #599AAB · #004D7C · #003123 · #0A0D37

A conversation between Peacock and Deep Indigo, giving this palette its sense of trust and stability.

The five colors

• Shell Pink (#ECDEE7): bright and airy, almost weightless.
• Storm Blue (#599AAB): A luminous, dusty blue — the color of a favorite pair of jeans.
• Peacock (#004D7C): A full-bodied, balanced blue — the color of deep harbor water.
• Deep Forest (#003123): A deep, shadowed, dusty teal — the color of glacier melt.
• Deep Indigo (#0A0D37): A deep, shadowed, balanced violet — the color of twilight just after sunset.

Feels like: Trust, Stability, Creativity, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Washed Denim into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.