Denim Alley color palette — #E4F3F1 · #6099A9 · #005269 · #002F33 · #001623

Peacock and Storm Blue set the tone — five colors that lean into trust and stability.

The five colors

• Cream (#E4F3F1): bright and airy, almost weightless.
• Storm Blue (#6099A9): A luminous, dusty blue — the color of a favorite pair of jeans.
• Peacock (#005269): A full-bodied, dusty blue — the color of a favorite pair of jeans.
• Deep Forest (#002F33): A deep, shadowed, dusty blue — the color of deep harbor water.
• Ink (#001623): A deep, shadowed, dusty blue — the color of deep harbor water.

Feels like: Trust, Stability, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Navy Veranda color palette (#DDECEB, #6D94B6, #00488E, #002D40, #000A42)
• Ancient Lagoon color palette (#E1F5F0, #448F8A, #004648, #00231C, #000C0E)
• Chalky Cornflower Atelier color palette (#DEEDF9, #67A2DE, #4E79DA, #004153, #001A2B)
• Cerulean Drift color palette (#E6E8DB, #5BBFDB, #0090B9, #006C74, #001623)
• Patina Meadow color palette (#F7E5DA, #54B0C8, #006DA1, #004B42, #000E3A)
• Hushed Lagoon color palette (#E6FAF8, #7DC2E2, #0076A9, #005462, #003559)
• Fern Bloom color palette (#D2E9F5, #006A7F, #425300, #00333E, #0C1200)
• Powdered Aubergine color palette (#CDEAF6, #00556D, #4A00A3, #003B23, #00090F)

Browse the whole catalog at Explore, or see today's palette.