Denim Alley color palette — #F5E9F3 · #4D97A0 · #005070 · #002E19 · #000219

Peacock takes the lead with Storm Blue close behind in a set that reads as nature and growth at first glance.

The five colors

• Blush (#F5E9F3): a clean, paper-quiet neutral.
• Storm Blue (#4D97A0): A luminous, dusty blue — the color of open sky before noon.
• Peacock (#005070): A full-bodied, balanced blue — the color of open sky before noon.
• Deep Forest (#002E19): A deep, shadowed, dusty teal — the color of glacier melt.
• Ink (#000219): A deep, shadowed, dusty violet — the color of a velvet chair.

Feels like: Nature, Growth, Trust, Stability, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Softworn Cerulean Villa color palette (#D9E2DB, #3B9FA9, #005264, #003129, #001623)
• Wandering Denim Delta color palette (#F4E8EF, #77A3BB, #005B99, #003B2D, #060030)
• Nightshade Hollow color palette (#E9D9E0, #6390AB, #0739AF, #002C29, #060017)
• Washed Petrol color palette (#F6EDDE, #84C3CA, #00738B, #003F35, #000306)
• Weathered Delta color palette (#DFEBFF, #A48ABE, #B84D65, #004656, #090026)
• Aged Lagoon color palette (#F6EFF4, #AFCDDA, #1D84BB, #005E3F, #111D42)
• Midnight Navy color palette (#D2F6FF, #00688C, #001E92, #19004E, #06000F)
• Hushed Courtyard color palette (#F6F0F3, #D6D1E5, #7B9FC9, #31796A, #2B3550)

Browse the whole catalog at Explore, or see today's palette.