Denim Alley color palette — #EADED7 · #71A8BA · #00599A · #003F32 · #17144D

Peacock and Deep Indigo set the tone — five colors that lean into trust and stability.

The five colors

• Bone (#EADED7): a clean, paper-quiet neutral.
• Blue Fog (#71A8BA): A luminous, dusty blue — the color of deep harbor water.
• Peacock (#00599A): A full-bodied, balanced blue — the color of deep harbor water.
• Forest (#003F32): A deep, shadowed, dusty teal — the color of sea glass.
• Deep Indigo (#17144D): A deep, shadowed, balanced violet — the color of twilight just after sunset.

Feels like: Trust, Stability, Creativity, Calm, Balance. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Spruce Study color palette (#F5E0DB, #62AEA9, #006276, #064106, #00213B)
• Soft Navy Dune color palette (#F3E5D6, #6395BC, #32408F, #003030, #1C0039)
• Washed Denim color palette (#E7F0E9, #6FA5B9, #005F89, #00393A, #000B1D)
• Sapphire Summit color palette (#F8ECE1, #8AB8D5, #4163B4, #00504C, #302452)
• Forest Pier color palette (#FFF2EE, #7AC7C6, #007A97, #005B1B, #003460)
• Aged Amber Veranda color palette (#FFE8F6, #D59CD1, #BF6E5F, #00516B, #311F3E)
• Softworn Lantern color palette (#FBF3ED, #C8E4D7, #6B8BBF, #007267, #464267)
• Ancient Courtyard color palette (#F9EAF2, #7ACDE8, #1196F8, #008067, #17164A)

Browse the whole catalog at Explore, or see today's palette.