Denim Alley color palette — #DBE9E7 · #5794A7 · #00516B · #002B30 · #00050B

Peacock and Storm Blue set the tone — five colors that lean into trust and stability.

The five colors

• Frost (#DBE9E7): a clean, paper-quiet neutral.
• Storm Blue (#5794A7): A luminous, dusty blue — the color of open sky before noon.
• Peacock (#00516B): A full-bodied, dusty blue — the color of deep harbor water.
• Deep Forest (#002B30): A deep, shadowed, dusty blue — the color of a favorite pair of jeans.
• Ink (#00050B): A deep, shadowed, dusty blue — the color of open sky before noon.

Feels like: Trust, Stability, Calm, Sophistication. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Denim Delta color palette (#E1F3F2, #77A2BF, #005C95, #003747, #000A1E)
• Timeworn Cerulean color palette (#E8F5F4, #B0CCDE, #3D84AA, #005967, #00233A)
• Aged Mulberry color palette (#ECE2F9, #9A1C73, #004D7D, #4E0038, #000308)
• Shadow Lagoon color palette (#F4D9E5, #8C510C, #562700, #2D0C00, #030100)
• Gentle Mulberry color palette (#F5E5FD, #C68E96, #C2524B, #740054, #180007)
• Midnight Aubergine Studio color palette (#FCE2F1, #810062, #662A00, #230089, #040002)
• Softworn Villa color palette (#E5F3F0, #4B97A3, #005263, #002C2C, #000509)
• Muted Denim Summit color palette (#CFE6E4, #688FAA, #004E77, #002A34, #00040E)

Browse the whole catalog at Explore, or see today's palette.