Denim Alley color palette — #ECDFE6 · #72A7BC · #005B95 · #003E3B · #0C184E

Built around Peacock, softened by Deep Indigo — the whole palette hums with trust and stability.

The five colors

• Rose Water (#ECDFE6): bright and airy, almost weightless.
• Blue Fog (#72A7BC): A luminous, dusty blue — the color of a favorite pair of jeans.
• Peacock (#005B95): A full-bodied, balanced blue — the color of a favorite pair of jeans.
• Deep Teal (#003E3B): A deep, shadowed, dusty teal — the color of glacier melt.
• Deep Indigo (#0C184E): A deep, shadowed, balanced violet — the color of twilight just after sunset.

Feels like: Trust, Stability, Creativity, Calm, Balance. Tagged coastal, cool, light, muted.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Muted Denim color palette (#E9DAE4, #69ACA9, #006272, #004123, #002234)
• Sapphire Grove color palette (#F6EBEF, #94B5D3, #3B63BA, #004F56, #2B2654)
• Patina Ridge color palette (#F9ECF0, #6494BE, #2137AC, #002F36, #17003F)
• Muted Orchard color palette (#FDF1F9, #6CC9CB, #007A94, #00593A, #003655)
• Wandering Onyx color palette (#F7EBF3, #558999, #004065, #00231F, #00022C)
• Faded Azure Atelier color palette (#EAE0D9, #7ACDEA, #1299EC, #007E75, #0B1A49)
• Antique Cerulean color palette (#FCF2F6, #C9E0F1, #658CC1, #007074, #404468)
• Aged Mulberry Summit color palette (#F5E2E9, #972663, #005C43, #00414B, #270015)

Browse the whole catalog at Explore, or see today's palette.