Ancient Plum color palette — #F3D6E1 · #E2648F · #C22757 · #810024 · #4C020B

A conversation between Magenta Rose and Hot Pink, giving this palette its sense of warmth and comfort.

The five colors

• Shell Pink (#F3D6E1): A whisper-light, dusty rose — the color of strawberry cream.
• Hot Pink (#E2648F): A luminous, vivid red — the color of embers at dusk.
• Magenta Rose (#C22757): A full-bodied, vivid red — the color of a theater curtain.
• Oxblood (#810024): A deep, shadowed, balanced red — the color of embers at dusk.
• Espresso (#4C020B): A deep, shadowed, balanced orange — the color of toasted spice.

Feels like: Warmth, Comfort, Energy, Balance. Tagged warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.