Ancient Plum color palette — #EFE8F7 · #DC74C3 · #C91E74 · #810308 · #3B1600

Fuchsia and Bubblegum set the tone — five colors that lean into optimism and creativity.

The five colors

• Blush (#EFE8F7): A whisper-light, dusty violet — the color of wild irises.
• Bubblegum (#DC74C3): A luminous, vivid pink — the color of neon signs at night.
• Fuchsia (#C91E74): A full-bodied, vivid rose — the color of pressed rose petals.
• Oxblood (#810308): A deep, shadowed, balanced orange — the color of toasted spice.
• Espresso (#3B1600): A deep, shadowed, dusty orange — the color of sun-warmed clay.

Feels like: Optimism, Creativity, Warmth, Comfort, Energy, Balance. Tagged vibrant, warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Sunlit Plum color palette (#E3E2FF, #C885DE, #B90D90, #84003E, #4B0006)
• Brick Field color palette (#FFE5FD, #C86F8C, #B6353A, #782600, #341B00)
• Linen Raspberry Drift color palette (#FFCFF1, #F36EB5, #D4006F, #8D0033, #64241E)
• Soft Quarry color palette (#FFF0FC, #FFB2DB, #F75297, #AD0041, #5F0E13)
• Washed Quarry color palette (#EAE1F1, #F279D1, #FA137D, #B91C33, #622D0B)
• Wandering Brick Basin color palette (#FFEDEC, #FA8F99, #C02932, #6E000B, #250004)
• Sunlit Mulberry color palette (#FAECFF, #DE7090, #009692, #A70051, #002725)
• Powdered Bronze color palette (#F5EAFA, #DA9398, #BA5F2C, #754200, #372800)

Browse the whole catalog at Explore, or see today's palette.