Velvet Alley color palette — #F3D9E0 · #5F0081 · #660017 · #002543 · #040007

Royal Purple and Oxblood set the tone — five colors that lean into trust and stability.

The five colors

• Shell Pink (#F3D9E0): A whisper-light, dusty rose — the color of strawberry cream.
• Royal Purple (#5F0081): A deep, shadowed, vivid violet — the color of wild irises.
• Oxblood (#660017): A deep, shadowed, balanced red — the color of embers at dusk.
• Midnight (#002543): A deep, shadowed, dusty blue — the color of open sky before noon.
• Black (#040007): A deep, shadowed, dusty pink — the color of neon signs at night.

Feels like: Trust, Stability, Creativity, Depth, Luxury. Tagged dark.

Use it as a design system

One click turns Velvet Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Nocturne Aubergine color palette (#E2E3FD, #3D10A3, #60003D, #002933, #02000D)
• Shadow Navy Lagoon color palette (#F0D5EA, #6D0062, #5C1A00, #090076, #050004)
• Charred Aubergine Dune color palette (#F3EAFB, #57007E, #293700, #002A1E, #020005)
• Deep Balcony color palette (#F8DCF5, #884184, #4A004A, #180018, #050005)
• Hazy Dune color palette (#F9D5CE, #901300, #4B4000, #510056, #170100)
• Frosted Orchard color palette (#F5D7DB, #BE81A6, #A8516F, #500065, #1A0015)
• Aubergine Bloom color palette (#FFE9F0, #9A235F, #733E00, #42009E, #280013)
• Grape Dune color palette (#EBECFF, #7B1BAE, #435600, #004938, #040008)

Browse the whole catalog at Explore, or see today's palette.