Velvet Plum color palette — #F4DDE7 · #B7377E · #710038 · #270015 · #040001

Magenta Rose and Mulberry set the tone — five colors that lean into warmth and comfort.

The five colors

• Shell Pink (#F4DDE7): A whisper-light, dusty rose — the color of strawberry cream.
• Magenta Rose (#B7377E): A full-bodied, vivid rose — the color of strawberry cream.
• Mulberry (#710038): A deep, shadowed, balanced red — the color of embers at dusk.
• Ink (#270015): A deep, shadowed, dusty rose — the color of strawberry cream.
• Black (#040001): A deep, shadowed, dusty rose — the color of pressed rose petals.

Feels like: Warmth, Comfort, Depth, Luxury. Tagged monochrome, dark, warm.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.