Ancient Plum color palette — #EEDCE8 · #E3549B · #BB0040 · #7E1E00 · #532400

Ruby and Hot Pink set the tone — five colors that lean into optimism and warmth.

The five colors

• Shell Pink (#EEDCE8): A whisper-light, dusty pink — the color of peonies in June.
• Hot Pink (#E3549B): A luminous, vivid rose — the color of strawberry cream.
• Ruby (#BB0040): A full-bodied, vivid red — the color of embers at dusk.
• Rust (#7E1E00): A deep, shadowed, balanced orange — the color of sun-warmed clay.
• Espresso (#532400): A deep, shadowed, balanced gold — the color of afternoon light on wheat.

Feels like: Optimism, Warmth, Comfort, Energy, Balance. Tagged vibrant, warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Peony Alley color palette (#F0E2F3, #E557C1, #B10063, #7C0025, #620700)
• Hazy Crimson color palette (#F0DBE0, #FF5A89, #E1004F, #A40022, #671109)
• Rose Summit color palette (#F1E0E4, #F51864, #AB0036, #6C0011, #340200)
• Rose Lantern color palette (#FDE6EF, #EC4B60, #AA2500, #6A3300, #373200)
• Rose Harbor color palette (#EBDAE3, #FF7EAE, #FF2D60, #BF2C00, #4E2700)
• Pale Plum color palette (#FFF2ED, #F6C18F, #B1B036, #B8006E, #602407)
• Sunlit Rose color palette (#FFDADA, #E43C54, #007E92, #950028, #00343E)
• Dusty Tangerine Lagoon color palette (#FFE0D7, #EA734A, #993700, #600700, #380B00)

Browse the whole catalog at Explore, or see today's palette.