Deep Plum color palette — #F5E4ED · #BB2E68 · #6F001A · #2D0200 · #030100

A conversation between Magenta Rose and Oxblood, giving this palette its sense of warmth and comfort.

The five colors

• Blush (#F5E4ED): A whisper-light, dusty pink — the color of peonies in June.
• Magenta Rose (#BB2E68): A full-bodied, vivid red — the color of late-summer berries.
• Oxblood (#6F001A): A deep, shadowed, balanced red — the color of late-summer berries.
• Ink (#2D0200): A deep, shadowed, dusty orange — the color of sun-warmed clay.
• Black (#030100): a grounded near-black with real depth.

Feels like: Warmth, Comfort, Depth, Luxury. Tagged dark, warm.

Use it as a design system

One click turns Deep Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.