Ancient Plum color palette — #ECE0F3 · #E66EC8 · #C10065 · #890019 · #421D00

A conversation between Magenta Rose and Bubblegum, giving this palette its sense of optimism and creativity.

The five colors

• Blush (#ECE0F3): A whisper-light, dusty violet — the color of twilight just after sunset.
• Bubblegum (#E66EC8): A luminous, vivid pink — the color of a candy shop window.
• Magenta Rose (#C10065): A full-bodied, vivid red — the color of embers at dusk.
• Wine (#890019): A deep, shadowed, vivid orange — the color of sun-warmed clay.
• Espresso (#421D00): A deep, shadowed, dusty gold — the color of afternoon light on wheat.

Feels like: Optimism, Creativity, Warmth, Comfort, Energy. Tagged vibrant, warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Plum Lagoon color palette (#EFECFD, #C66CDA, #B90082, #82003A, #4B0E09)
• Airy Crimson color palette (#F4DDF1, #EC619B, #D70037, #732C00, #361E00)
• Worn Peony Drift color palette (#FFCCF1, #FF59BD, #C80062, #95153B, #632927)
• Hazy Mulberry color palette (#F6E8F8, #CB5999, #A20039, #5B1000, #281400)
• Sunlit Peony Garden color palette (#FFF0FA, #FFA3D5, #FF4F97, #BB0D42, #5A1F1B)
• Raspberry Chapel color palette (#EFDFF6, #FF79D6, #EB357C, #A22F29, #6C3311)
• Quiet Brick Dune color palette (#FFEDEA, #FF8080, #C70022, #720010, #230002)
• Hushed Brick color palette (#FFEAFD, #F65E60, #00997A, #AD0021, #00281D)

Browse the whole catalog at Explore, or see today's palette.