Soft Plum color palette — #F5D7DD · #C23753 · #75001A · #390101 · #040000

Ruby takes the lead with Oxblood close behind in a set that reads as warmth and comfort at first glance.

The five colors

• Shell Pink (#F5D7DD): A whisper-light, dusty red — the color of late-summer berries.
• Ruby (#C23753): A full-bodied, vivid red — the color of embers at dusk.
• Oxblood (#75001A): A deep, shadowed, balanced red — the color of embers at dusk.
• Ink (#390101): A deep, shadowed, balanced orange — the color of sun-warmed clay.
• Black (#040000): A deep, shadowed, dusty orange — the color of autumn markets.

Feels like: Warmth, Comfort, Balance. Tagged warm.

Use it as a design system

One click turns Soft Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

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• Softworn Canyon color palette (#EFDBE9, #A93E88, #73004B, #37001B, #040001)
• Moonless Mulberry Loft color palette (#FEE2F0, #9D0045, #5A0013, #260500, #050100)
• Muted Raspberry Dune color palette (#F4E6EE, #D21769, #AF0034, #6C1C00, #180700)
• Ancient Alley color palette (#FDE9E3, #AB4800, #642E00, #220E00, #020100)
• Powdered Rust Terrace color palette (#FFDEDA, #F68A6D, #C34A00, #7A3400, #321600)
• Quiet Pier color palette (#EFDFD5, #D37613, #965900, #472C00, #130B00)
• Hushed Grove color palette (#FDE9E5, #9D1900, #524600, #540057, #040000)

Browse the whole catalog at Explore, or see today's palette.