Ancient Plum color palette — #F7D4DB · #C70049 · #880021 · #480004 · #130100

A conversation between Ruby and Wine, giving this palette its sense of warmth and comfort.

The five colors

• Shell Pink (#F7D4DB): A whisper-light, dusty red — the color of embers at dusk.
• Ruby (#C70049): A full-bodied, vivid red — the color of late-summer berries.
• Wine (#880021): A deep, shadowed, balanced red — the color of embers at dusk.
• Espresso (#480004): A deep, shadowed, balanced orange — the color of autumn markets.
• Ink (#130100): A deep, shadowed, dusty orange — the color of toasted spice.

Feels like: Warmth, Comfort, Energy, Balance. Tagged vibrant, warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Mulberry Grove color palette (#EDDBE0, #AE0444, #680015, #2D0300, #100300)
• Brick Field color palette (#FADDDA, #BB2600, #7B2800, #461800, #180700)
• Brick Drift color palette (#F7E9F3, #C31600, #436400, #6D0700, #030700)
• Soft Plum Parlor color palette (#F6E8F2, #BC008C, #780051, #470025, #1C0007)
• Antique Amber Parlor color palette (#F1E1EA, #DA8637, #AB7100, #7A352B, #190600)
• Patina Aubergine Coast color palette (#FFE4DC, #9D2800, #574E00, #680065, #060000)
• Faded Workshop color palette (#FFE4E0, #FD612F, #B94700, #823C00, #442100)
• Ancient Coast color palette (#F1DACD, #CC7100, #8E5300, #593700, #2F1E00)

Browse the whole catalog at Explore, or see today's palette.