Shell Coast color palette — #E6F6F1 · #F0ADC1 · #3F6588 · #1D3731 · #0D1614

Ballet Pink and Peacock set the tone — five colors that lean into trust and stability.

The five colors

• Ivory (#E6F6F1): a clean, paper-quiet neutral.
• Ballet Pink (#F0ADC1): A luminous, balanced rose — the color of pressed rose petals.
• Peacock (#3F6588): A full-bodied, dusty blue — the color of deep harbor water.
• Deep Forest (#1D3731): A deep, shadowed, dusty teal — the color of shallow lagoons.
• Ink (#0D1614): a grounded near-black with real depth.

Feels like: Trust, Stability, Sophistication. Tagged luxury, dark, muted.

Use it as a design system

One click turns Shell Coast into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.