Velvet Rust color palette — #FADEE2 · #B83D00 · #340037 · #190D02 · #0C000D

Terracotta and Deep Indigo set the tone — five colors that lean into creativity and depth.

The five colors

• Shell Pink (#FADEE2): A whisper-light, dusty red — the color of a theater curtain.
• Terracotta (#B83D00): A full-bodied, vivid orange — the color of toasted spice.
• Deep Indigo (#340037): A deep, shadowed, balanced pink — the color of a candy shop window.
• Ink (#190D02): A deep, shadowed, dusty gold — the color of honey in a jar.
• Ink (#0C000D): A deep, shadowed, dusty pink — the color of peonies in June.

Feels like: Creativity, Depth, Luxury. Tagged luxury, dark.

Use it as a design system

One click turns Velvet Rust into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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• Hazy Plum color palette (#F5DBE4, #CE005F, #6D001D, #370002, #1C0300)
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Browse the whole catalog at Explore, or see today's palette.