Gentle Plum color palette — #E6D9E7 · #C22B4F · #0D7517 · #004961 · #220006

A conversation between Ruby and Olive, giving this palette its sense of nature and growth.

The five colors

• Silver (#E6D9E7): A whisper-light, dusty pink — the color of neon signs at night.
• Ruby (#C22B4F): A full-bodied, vivid red — the color of late-summer berries.
• Olive (#0D7517): A full-bodied, balanced green — the color of fresh herbs.
• Navy (#004961): A deep, shadowed, dusty blue — the color of deep harbor water.
• Ink (#220006): A deep, shadowed, dusty red — the color of late-summer berries.

Feels like: Nature, Growth, Trust, Stability, Balance. Tagged warm.

Use it as a design system

One click turns Gentle Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

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Browse the whole catalog at Explore, or see today's palette.