Velvet Plum color palette — #FDD3DB · #C7003D · #850307 · #2D0C00 · #030100

Ruby and Oxblood set the tone — five colors that lean into optimism and warmth.

The five colors

• Shell Pink (#FDD3DB): A whisper-light, dusty red — the color of a theater curtain.
• Ruby (#C7003D): A full-bodied, vivid red — the color of embers at dusk.
• Oxblood (#850307): A deep, shadowed, balanced orange — the color of toasted spice.
• Ink (#2D0C00): A deep, shadowed, dusty orange — the color of toasted spice.
• Black (#030100): a grounded near-black with real depth.

Feels like: Optimism, Warmth, Comfort, Energy, Depth, Luxury. Tagged dark, vibrant, warm.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Softworn Lagoon color palette (#FCDCED, #D40078, #740026, #300002, #040000)
• Moonless Scarlet Lagoon color palette (#FFE5E4, #D22E00, #642600, #1C0A00, #020100)
• Lowlit Terracotta color palette (#FBD4D5, #A41621, #5A0500, #310700, #130300)
• Plum Lantern color palette (#FFE6EF, #C93063, #A71200, #5F2600, #0C0400)
• Rust Market color palette (#F6D7EC, #BC3200, #005E74, #511000, #000102)
• Velvet Canyon color palette (#F7D7C7, #9A5700, #573B00, #181100, #010100)
• Hushed Orchard color palette (#FDEBE4, #8D3400, #005439, #2D197A, #030000)
• Tempered Field color palette (#FFE4E0, #FF8566, #B65A00, #744100, #271700)

Browse the whole catalog at Explore, or see today's palette.