Denim Market color palette — #ECDEEC · #00509B · #702A00 · #2D2A00 · #18041A
Built around Indigo, softened by Rust — the whole palette hums with nature and growth.
The five colors
- Blush (#ECDEEC): A whisper-light, dusty pink — the color of a candy shop window.
- Indigo (#00509B): A full-bodied, balanced blue — the color of deep harbor water.
- Rust (#702A00): A deep, shadowed, balanced orange — the color of sun-warmed clay.
- Espresso (#2D2A00): A deep, shadowed, dusty green — the color of a quiet forest floor.
- Ink (#18041A): A deep, shadowed, dusty pink — the color of a candy shop window.
Feels like: Nature, Growth, Trust, Stability, Optimism, Balance. Tagged warm.
Use it as a design system
One click turns Denim Market into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.
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Browse the whole catalog at Explore, or see today's palette.