Velvet Plum color palette — #F7D5E7 · #C32454 · #6C1C00 · #291500 · #020100

A conversation between Magenta Rose and Rust, giving this palette its sense of warmth and comfort.

The five colors

• Shell Pink (#F7D5E7): A whisper-light, dusty pink — the color of a candy shop window.
• Magenta Rose (#C32454): A full-bodied, vivid red — the color of embers at dusk.
• Rust (#6C1C00): A deep, shadowed, balanced orange — the color of toasted spice.
• Ink (#291500): A deep, shadowed, dusty gold — the color of honey in a jar.
• Black (#020100): quiet, heavy and certain.

Feels like: Warmth, Comfort, Energy, Depth, Luxury. Tagged dark, warm.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Brick Veranda color palette (#FFE8EE, #AE1425, #5A1500, #2B1200, #110900)
• Twilit Rust color palette (#F6D9D7, #BC4300, #5C3800, #181300, #010100)
• Patina Plum color palette (#EFE3F2, #B63391, #80003A, #390300, #030100)
• Shadow Grove color palette (#FAE6D9, #986723, #672200, #2A000C, #020100)
• Antique Bronze Field color palette (#FFEAD4, #955C00, #006166, #3F2400, #000202)
• Tangerine Garden color palette (#FFE1E2, #FE7D50, #B36000, #5D4300, #1B1C00)
• Muted Terracotta Parlor color palette (#FFE5D9, #893900, #004B71, #003552, #030100)
• Misty Moss Thicket color palette (#FBE6D8, #D7AB5A, #63A754, #7A2658, #020100)

Browse the whole catalog at Explore, or see today's palette.