Denim Alley color palette — #E6F9FF · #90CAD4 · #488A9E · #066687 · #004D76

Peacock and Peacock set the tone — five colors that lean into trust and stability.

The five colors

• Ivory (#E6F9FF): A whisper-light, dusty blue — the color of deep harbor water.
• Sky (#90CAD4): A luminous, dusty blue — the color of a favorite pair of jeans.
• Cerulean (#488A9E): A full-bodied, dusty blue — the color of a favorite pair of jeans.
• Peacock (#066687): A full-bodied, balanced blue — the color of open sky before noon.
• Peacock (#004D76): A full-bodied, balanced blue — the color of open sky before noon.

Feels like: Trust, Stability, Calm, Sophistication. Tagged muted, cool.

Use it as a design system

One click turns Denim Alley into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Turquoise Parlor color palette (#E0FCF8, #62B7BC, #3E8197, #50577A, #354C55)
• Soft Aqua color palette (#E0FFE0, #A2E8F2, #56CAE6, #4F9DBE, #004C71)
• Softworn Navy Field color palette (#EDF7FF, #9EBBE0, #6981B3, #53598E, #433E7C)
• Dusty Garden color palette (#DFFFE3, #97C5A8, #528E77, #156D5E, #005752)
• Cerulean Harbor color palette (#EEF7F9, #D5DAE0, #B1AAB2, #5B8B95, #485558)
• Navy Field color palette (#B8F0FF, #00B2E5, #0073A5, #004C81, #002E7B)
• Petrol Corridor color palette (#C6E6EB, #006A7F, #003344, #00101D, #000309)
• Ancient Cerulean Workshop color palette (#E2F5FF, #0E8CA0, #2D3F4A, #1E2B30, #11151A)

Browse the whole catalog at Explore, or see today's palette.