Ancient Plum color palette — #ECDDE4 · #B63A4F · #7E1E00 · #3E2400 · #100900

A conversation between Ruby and Rust, giving this palette its sense of optimism and warmth.

The five colors

• Shell Pink (#ECDDE4): bright and airy, almost weightless.
• Ruby (#B63A4F): A full-bodied, balanced red — the color of a theater curtain.
• Rust (#7E1E00): A deep, shadowed, balanced orange — the color of sun-warmed clay.
• Espresso (#3E2400): A deep, shadowed, dusty gold — the color of old brass.
• Ink (#100900): A deep, shadowed, dusty gold — the color of afternoon light on wheat.

Feels like: Optimism, Warmth, Comfort, Balance. Tagged warm.

Use it as a design system

One click turns Ancient Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Cellar Crimson Veranda color palette (#F9E2E8, #D20043, #6A1F00, #1F0F00, #020100)
• Timeworn Coast color palette (#F5DCF8, #A63F84, #8A0031, #540600, #150600)
• Bronze Canyon color palette (#F6E5E4, #A14D00, #6B4300, #2C2400, #090C00)
• Powdered Bloom color palette (#F6DDDE, #E3051F, #A13800, #652E00, #0E0500)
• Muted Bronze Cabin color palette (#F7DCE8, #9F5100, #00627A, #582A00, #00070B)
• Worn Orchard color palette (#FEE7F4, #916523, #742B00, #490018, #040300)
• Feathered Field color palette (#FDDEF0, #B1A36B, #3F996B, #880048, #110800)
• Wandering Byzantium Bloom color palette (#F6E4F6, #8C41FF, #A65600, #100A01, #060002)

Browse the whole catalog at Explore, or see today's palette.