Gentle Plum color palette — #E7E2F3 · #B25CA1 · #B7114A · #642300 · #080400
A conversation between Ruby and Hot Pink, giving this palette its sense of optimism and creativity.
The five colors
- Frost (#E7E2F3): A whisper-light, dusty violet — the color of twilight just after sunset.
- Hot Pink (#B25CA1): A full-bodied, balanced pink — the color of neon signs at night.
- Ruby (#B7114A): A full-bodied, vivid red — the color of a theater curtain.
- Rust (#642300): A deep, shadowed, balanced orange — the color of autumn markets.
- Ink (#080400): A deep, shadowed, dusty gold — the color of afternoon light on wheat.
Feels like: Optimism, Creativity, Warmth, Comfort, Energy, Balance. Tagged warm.
Use it as a design system
One click turns Gentle Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.
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Browse the whole catalog at Explore, or see today's palette.