Gentle Plum color palette — #E5DFCC · #A72878 · #583000 · #002134 · #120002

Magenta Rose and Cocoa set the tone — five colors that lean into optimism and warmth.

The five colors

• Bone (#E5DFCC): A whisper-light, dusty green — the color of new leaves after rain.
• Magenta Rose (#A72878): A full-bodied, vivid rose — the color of pressed rose petals.
• Cocoa (#583000): A deep, shadowed, balanced gold — the color of honey in a jar.
• Midnight (#002134): A deep, shadowed, dusty blue — the color of deep harbor water.
• Ink (#120002): A deep, shadowed, dusty red — the color of late-summer berries.

Feels like: Optimism, Warmth, Comfort, Balance. Tagged retro, warm.

Use it as a design system

One click turns Gentle Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Twilit Mulberry Lagoon color palette (#F4E9C9, #9E053D, #3C2C00, #001134, #050000)
• Airy Chapel color palette (#FCECD3, #A83B41, #5B3000, #002B29, #2E0600)
• Softworn Grape color palette (#D6E6C8, #7F43AC, #730412, #00232A, #0F000B)
• Muted Terracotta Basin color palette (#E8DDD1, #A93C00, #384000, #19005E, #0A0400)
• Patina Raspberry color palette (#DDEEE5, #C0519A, #844600, #003B5F, #31000D)
• Airy Lagoon color palette (#FFECC5, #DE555B, #7D4400, #003331, #0D0100)
• Nocturne Cocoa Dune color palette (#F7E5D5, #742E00, #1E2700, #0D002B, #020100)
• Worn Scarlet color palette (#EEE1C2, #ED0C16, #5B5400, #002182, #200C00)

Browse the whole catalog at Explore, or see today's palette.