Gentle Plum color palette — #FFF1F7 · #E777AB · #BB2B49 · #513C00 · #260411

Ruby and Bubblegum set the tone — five colors that lean into optimism and warmth.

The five colors

• Ivory (#FFF1F7): a clean, paper-quiet neutral.
• Bubblegum (#E777AB): A luminous, balanced rose — the color of pressed rose petals.
• Ruby (#BB2B49): A full-bodied, vivid red — the color of embers at dusk.
• Deep Olive (#513C00): A deep, shadowed, dusty gold — the color of old brass.
• Ink (#260411): A deep, shadowed, dusty red — the color of embers at dusk.

Feels like: Optimism, Warmth, Comfort, Balance. Tagged retro, warm.

Use it as a design system

One click turns Gentle Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Pale Lantern color palette (#FFF0F9, #DD76D2, #B13173, #5C3400, #180B25)
• Coral Corridor color palette (#FFF1F5, #F67375, #B14300, #3F4400, #2A0201)
• Blush Parlor color palette (#FFF1F7, #FF8DB6, #C1585B, #634E00, #2D1831)
• Frosted Hollow color palette (#FFE6F0, #EA406C, #9C1A00, #302C00, #0E0001)
• Raspberry Villa color palette (#F4E8D7, #A3589E, #83233C, #0A3600, #200114)
• Raspberry Ridge color palette (#EBE0F3, #C43581, #40121F, #221316, #08010E)
• Bronze Pier color palette (#FBF1FF, #DFAAA8, #B76B52, #38614E, #0C3027)
• Scarlet Garden color palette (#F5E0C7, #D82300, #683100, #151F00, #040000)

Browse the whole catalog at Explore, or see today's palette.