Deep Plum color palette — #F5DCDA · #A73471 · #553300 · #00172A · #040001

Magenta Rose and Cocoa set the tone — five colors that lean into optimism and sophistication.

The five colors

• Shell Pink (#F5DCDA): A whisper-light, dusty orange — the color of autumn markets.
• Magenta Rose (#A73471): A full-bodied, vivid rose — the color of pressed rose petals.
• Cocoa (#553300): A deep, shadowed, dusty gold — the color of old brass.
• Ink (#00172A): A deep, shadowed, dusty blue — the color of deep harbor water.
• Black (#040001): A deep, shadowed, dusty rose — the color of pressed rose petals.

Feels like: Optimism, Sophistication, Depth, Luxury. Tagged dark, muted.

Use it as a design system

One click turns Deep Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Lowlit Grape Bloom color palette (#EBD9DF, #7D47B2, #6A1F00, #001A1C, #020006)
• Nocturne Brick color palette (#F9E8E3, #C10038, #2D4400, #1B0040, #040000)
• Obsidian Mulberry Drift color palette (#E9D9F1, #88004B, #00331E, #001624, #02030D)
• Midnight Terracotta color palette (#F8E2D6, #972500, #342A00, #030028, #040000)
• Worn Delta color palette (#FFE3E2, #CF4C25, #724100, #261E00, #040500)
• Patina Lantern color palette (#F9E5D9, #525A61, #892500, #1C1A0E, #090500)
• Timeworn Navy Lagoon color palette (#F1E4F7, #AC7992, #834F30, #1B2772, #11001A)
• Aged Scarlet Field color palette (#F6E2F2, #EF0723, #676900, #004E4F, #060025)

Browse the whole catalog at Explore, or see today's palette.