Gentle Plum color palette — #F5DBD4 · #C0054A · #005623 · #002178 · #061851

A conversation between Ruby and Navy, giving this palette its sense of nature and growth.

The five colors

• Shell Pink (#F5DBD4): A whisper-light, dusty orange — the color of sun-warmed clay.
• Ruby (#C0054A): A full-bodied, vivid red — the color of late-summer berries.
• Deep Olive (#005623): A deep, shadowed, balanced green — the color of fresh herbs.
• Navy (#002178): A deep, shadowed, balanced violet — the color of wild irises.
• Deep Indigo (#061851): A deep, shadowed, balanced violet — the color of a velvet chair.

Feels like: Nature, Growth, Trust, Stability, Creativity, Energy. Tagged vibrant.

Use it as a design system

One click turns Gentle Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Linen Plum Balcony color palette (#F6D9DA, #A72F89, #504700, #003341, #13164D)
• Faded Navy Atelier color palette (#FFEDE9, #B3526B, #226400, #222D83, #371C4C)
• Navy Thicket color palette (#F2DDCD, #A34C00, #00514F, #20107E, #2D0B41)
• Brick Field color palette (#EFDCD5, #A50B1E, #00422E, #2D004E, #1E001A)
• Ember Workshop color palette (#F6DBC9, #D55D00, #776100, #115102, #3E0026)
• Aged Terracotta color palette (#FBE9DD, #8C3700, #36403B, #241700, #130500)
• Linen Moss Market color palette (#EDDBE8, #ED7D66, #6F9218, #006D83, #2E0942)
• Frosted Canyon color palette (#FFE6F4, #AE4600, #554500, #043104, #1C000D)

Browse the whole catalog at Explore, or see today's palette.