Velvet Plum color palette — #E9E1EE · #BA0068 · #632700 · #1B1500 · #020006

A conversation between Magenta Rose and Rust, giving this palette its sense of optimism and energy.

The five colors

• Frost (#E9E1EE): a clean, paper-quiet neutral.
• Magenta Rose (#BA0068): A full-bodied, vivid rose — the color of strawberry cream.
• Rust (#632700): A deep, shadowed, balanced orange — the color of autumn markets.
• Ink (#1B1500): A deep, shadowed, dusty green — the color of new leaves after rain.
• Black (#020006): A deep, shadowed, dusty violet — the color of a velvet chair.

Feels like: Optimism, Energy, Depth, Luxury. Tagged dark, vibrant.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

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• Charred Mulberry Study color palette (#E9E3F5, #850071, #643400, #22110B, #110007)
• Terracotta Ridge color palette (#FFE2F0, #C98096, #994547, #412F00, #0E0D00)
• Raspberry Lantern color palette (#F0DDE6, #DA2586, #99004D, #480018, #0C0001)
• Deep Aubergine Corridor color palette (#FADEE3, #740086, #431E00, #001605, #000103)
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Browse the whole catalog at Explore, or see today's palette.