Velvet Plum color palette — #F3E4FA · #BA0068 · #642600 · #1B1500 · #020006

Magenta Rose and Rust set the tone — five colors that lean into optimism and energy.

The five colors

• Blush (#F3E4FA): A whisper-light, dusty pink — the color of peonies in June.
• Magenta Rose (#BA0068): A full-bodied, vivid rose — the color of strawberry cream.
• Rust (#642600): A deep, shadowed, balanced orange — the color of sun-warmed clay.
• Ink (#1B1500): A deep, shadowed, dusty green — the color of new leaves after rain.
• Black (#020006): A deep, shadowed, dusty violet — the color of a velvet chair.

Feels like: Optimism, Energy, Depth, Luxury. Tagged dark, vibrant.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Deep Brick color palette (#F1E0EC, #BE1D00, #4F3700, #0D1A00, #040002)
• Velvet Corridor color palette (#FFDEDB, #870051, #481A00, #181400, #100018)
• Pale Mulberry color palette (#E8E0F2, #754408, #890066, #29150E, #120006)
• Lowlit Byzantium Garden color palette (#E4E2F6, #9629B4, #73002C, #240F00, #01000B)
• Dusty Alley color palette (#EFDFE4, #E4437A, #9C003B, #550012, #110001)
• Tempered Blush Garden color palette (#F3D9E7, #CD7D95, #8D4948, #3E2C00, #030928)
• Feathered Brick color palette (#E3E1F9, #A35EC3, #B81D00, #00503E, #0F001A)
• Dusty Bronze color palette (#FFEDF5, #B75F00, #545000, #002D16, #060001)

Browse the whole catalog at Explore, or see today's palette.