Velvet Plum color palette — #FDD9D6 · #B80074 · #672300 · #1B1500 · #020006

Magenta Rose and Rust set the tone — five colors that lean into optimism and warmth.

The five colors

• Shell Pink (#FDD9D6): A whisper-light, dusty orange — the color of toasted spice.
• Magenta Rose (#B80074): A full-bodied, vivid rose — the color of strawberry cream.
• Rust (#672300): A deep, shadowed, balanced orange — the color of sun-warmed clay.
• Ink (#1B1500): A deep, shadowed, dusty green — the color of new leaves after rain.
• Black (#020006): A deep, shadowed, dusty violet — the color of a velvet chair.

Feels like: Optimism, Warmth, Comfort, Energy, Depth, Luxury. Tagged dark, vibrant, warm.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Twilit Coast color palette (#F0E1FC, #870053, #4E1200, #1C1200, #0A0021)
• Deep Mulberry color palette (#FBE0DE, #8B005B, #394647, #211209, #120004)
• Obsidian Aubergine Archive color palette (#E6E1F4, #7A0079, #2D2B00, #00150C, #000102)
• Frosted Corridor color palette (#F8D4DD, #D94D6A, #930028, #4C0008, #050000)
• Nocturne Grape color palette (#FFE0EB, #7F3CC3, #004927, #00191D, #000105)
• Powdered Peony Garden color palette (#FFEBEA, #F58FFF, #EC32AD, #B6004B, #040001)
• Chestnut Corridor color palette (#F4E5D7, #7E4400, #302C00, #18181E, #000B02)
• Hazy Coast color palette (#FFEEEB, #BE4D74, #005767, #0D0077, #040006)

Browse the whole catalog at Explore, or see today's palette.