Shell Market color palette — #FFF0F8 · #D4D5E6 · #FDB6CF · #BEA5A7 · #5D454B

Built around Carnation, softened by Cocoa — the whole palette hums with sophistication and softness.

The five colors

• Ivory (#FFF0F8): a clean, paper-quiet neutral.
• Silver (#D4D5E6): A whisper-light, dusty violet — the color of twilight just after sunset.
• Carnation (#FDB6CF): A whisper-light, balanced rose — the color of pressed rose petals.
• Rosewood Mist (#BEA5A7): A luminous, dusty red — the color of embers at dusk.
• Cocoa (#5D454B): A full-bodied, dusty red — the color of late-summer berries.

Feels like: Sophistication, Softness, Clarity. Tagged candy, vibrant, light, muted.

Use it as a design system

One click turns Shell Market into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Taupe Lagoon color palette (#F1F5FF, #D5DAED, #C6ADAE, #C78B82, #43465C)
• Wandering Mallow color palette (#FFF1F4, #EFC1FF, #9BD8A7, #BE98CC, #4C4E47)
• Weathered Fern color palette (#DAFFF3, #F7D0E1, #D4BBB5, #9A9985, #585200)
• Mallow Villa color palette (#FFF1F3, #DFDBF7, #F5ABFF, #EF987B, #482421)
• Blush Station color palette (#ECF2FE, #D2DAEA, #DABAE9, #D08AB9, #272940)
• Marigold Summit color palette (#FFF1F1, #E1D6FF, #FFB5B6, #E3A500, #5A0400)
• Muted Powder Lagoon color palette (#FEECF6, #B0ABFF, #8B7577, #5C5157, #1D2321)
• Fuchsia Drift color palette (#F9D6DA, #B0B9FF, #FF79DA, #E56A10, #2C000D)

Browse the whole catalog at Explore, or see today's palette.