Velvet Plum color palette — #F7E0DA · #C20043 · #412202 · #32040E · #140804

Ruby and Ink set the tone — five colors that lean into optimism and warmth.

The five colors

• Shell Pink (#F7E0DA): A whisper-light, dusty orange — the color of sun-warmed clay.
• Ruby (#C20043): A full-bodied, vivid red — the color of embers at dusk.
• Espresso (#412202): A deep, shadowed, dusty gold — the color of old brass.
• Ink (#32040E): A deep, shadowed, dusty red — the color of embers at dusk.
• Ink (#140804): A deep, shadowed, dusty orange — the color of sun-warmed clay.

Feels like: Optimism, Warmth, Comfort, Energy, Depth, Luxury. Tagged noir, dark, luxury, vibrant.

Use it as a design system

One click turns Velvet Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.

Similar palettes

• Obsidian Terracotta color palette (#FBE8DF, #A33C22, #342203, #230C02, #0A0401)
• Plum Canyon color palette (#FDE3E3, #A73185, #451D18, #2D0B0F, #130504)
• Rose Veranda color palette (#FFE9E2, #F02855, #6C321C, #3B1D14, #1A0E0D)
• Aged Blush Grove color palette (#EED8EF, #FF657D, #845E3E, #4C3B4D, #130F1A)
• Muted Bronze color palette (#F7F1E7, #917A35, #3F4000, #302716, #18160F)
• Smoked Spruce color palette (#F3EDDD, #515E63, #342E00, #141E19, #000601)
• Misty Bronze Studio color palette (#FBE9C7, #9A7C00, #008288, #006B87, #3C2F00)
• Tempered Rust color palette (#F6E2E9, #EB6F7C, #C83E00, #6F4600, #334310)

Browse the whole catalog at Explore, or see today's palette.