Vivid Plum color palette — #D9E5FF · #4878FF · #CC0063 · #1736C2 · #590028
A conversation between Magenta Rose and Indigo, giving this palette its sense of creativity and energy.
The five colors
- Frost (#D9E5FF): A whisper-light, dusty violet — the color of wild irises.
- Periwinkle (#4878FF): A luminous, vivid violet — the color of a velvet chair.
- Magenta Rose (#CC0063): A full-bodied, vivid red — the color of embers at dusk.
- Indigo (#1736C2): A full-bodied, vivid violet — the color of wild irises.
- Mulberry (#590028): A deep, shadowed, balanced red — the color of late-summer berries.
Feels like: Creativity, Energy. Tagged vibrant.
Use it as a design system
One click turns Vivid Plum into a complete token system: semantic roles from primary to success, an 11-stop OKLCH scale per role, a WCAG AA/AAA and APCA contrast matrix, an auto-derived dark mode and 11 export formats including CSS custom properties, Tailwind, Figma Variables and shadcn/ui.
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Browse the whole catalog at Explore, or see today's palette.